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What Is Brand Value And How Can One Enhance It?
Everybody wants it! Many Struggle to achieve it! Few attain it! Brand Value is an enormously important subject matter amongst businesses, marketers, entrepreneurs and companies at large. It is an important issue to be dealt with, especially for the start ups. Brands have become so important for customers that hardly anything unbranded goes directly or … Continue reading What Is Brand Value And How Can One Enhance It?
Read more »The Billion Dollar Game: Samsung and Apple fight it out
24’th Aug 2012 was another milestone date indicating the value that IP can (of course in geographies which have respect and appreciation for IP!!!) hold and govern for a corporate. More than the award, it’s the injunction and respect for IP that matters and boosts the confidence of Corporates that have innovation as a core … Continue reading The Billion Dollar Game: Samsung and Apple fight it out
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