Building IP Strategy

Practice at Khurana and Khurana (K&K)

Intellectual Property (IP)  is among the most treasured assets that a corporate can possess, and should be managed with due respect. An IP strategy focuses on alignment of R&D, IP, and business strategies, and lays basic foundation for development of forthcoming Patent, Trademark, Industrial Design, and Copyright Portfolios.

Apart from numerous other parameters, an IP Strategy focuses on:

  • How to break up IP Budget across different Intellectual Properties
  • Whether to build a defensive and/or an offensive IP portfolio
  • Which geographies to focus on for protection and commercialization
  • How to measure return on investment and define timelines for actions
  • Which IP’s to License and which to commercialize in-house
  • How to ensure that portfolio is defensible, and place on records steps which ensure that all infringements, passing off actions, and dilution acts are handled strongly and enforced properly

Intellectual Property Strategy

Khurana & Khurana is proud to have a strong team of IP experts who not only have the desired legal and technical expertise, but also possess management and financial expertise that help them appreciate a problem from a third angle perspective and identify solutions that are worth considering and opting for. Our expertise in aligning patent strategy to serve business strategy is well recognized and used by over 15000 Indian Corporates. Trying to use out-of-box solutions gives our clients a fresh perspective on the concerned problem, and helps them use measures that have been well-deliberated and analysed.

K&K’s sister concern and a leading IP Asset Management and Market Research Practice, IIPRD (, through its team of MBA’s, accountants, and technical subject matter experts (TSME’s), provide a unique combination of research analysts who provide comprehensive market and revenue analysis reports on companies/ products/ technologies as per client requirements. This research is highly desired in order to identify primary competitors, emerging players/products, and market information associated with a particular technology. A revenue analysis report can also help provide extensive scrutiny of a company’s products and its envisaged performance in the market. We also strive to assist our clients to determine licensing opportunities, along with projecting licensing/commercialization revenues, royalty income/rates, along with estimated cost of litigation should the need arise for enforcement. Furthermore, IIPRD, through access of a myriad of subscription databases, is well equipped to retrieve, streamline, and help clients by accessing and processing/analysing the most relevant and updated data and to guide our clients through accurate interpretation of this data and formulate a strategy for them going forward.

Khurana & Khurana also understands that brands stand on Trade Marks, and that an efficiently protected Trade Mark portfolio can help formulate a strong brand strategy, which is integral to business strategy. At Khurana & Khurana, we assist our clients in establishing effective guidelines and roadmaps to develop global brands, assess availability and chances of registration, help choose the manner of representation that would give widest protection, undertake Trade Mark/Brand protection/watch so that proactive action can be taken against illegitimate actions of third parties by timely filing oppositions and issuing cease and desist notices, and help evaluate means for monitoring & exploiting brands.