Disparagement & Comparative Advertising
8th June, 2024 - 10:25 am
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introduction In this cutthroat competition, companies are constantly seeking creative ways to get consumer’s attention. One such strategy is comparative advertising. Comparative advertising aims at pitting other companies or brands to highlight their superiority. This approach is perfectly legal to point out the advantages of one’s product but it cannot disparage competitor’s products. provisions regarding … Continue reading Disparagement & Comparative Advertising
Read more »Dabur vs. Dhruv Rathee
Introduction Dabur claimed that Dhruv Rathee’s video unfairly compared carbonated drinks with ready-to-serve (RTS) fruit beverages, causing a generic disparagement of all packaged drinking fruit juices. Dabur also alleged that the video specifically targeted its Real fruit juices by using partially blurred Real logos and promotional advertising clips. The court recognized that while dissemination of … Continue reading Dabur vs. Dhruv Rathee
Read more »Harpic vs. Domex: Who’s better
Advertisements form an important factor of the marketing strategy of an organization. It is common that there is competition in the market and hence, certain firms tend to disparage the goodwill of another company. In common parlance, comparative advertisement means advertisement of a particular product by comparing with the competitor’s product for showing why it … Continue reading Harpic vs. Domex: Who’s better
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