Tag: Tata

What is Intellectual Property Valuation?

This article is in continuation of my previous article “What is Brand Value and How to enhance it”. The resources of a business such as technology, copyright, trademarks and other IP are the building blocks of Brand Value. Knowledge of the value contribution of these resources and the linkages between them is essential for business … Continue reading What is Intellectual Property Valuation?

Read more »

What Is Brand Value And How Can One Enhance It?

Everybody wants it! Many Struggle to achieve it! Few attain it! Brand Value is an enormously important subject matter amongst businesses, marketers, entrepreneurs and companies at large. It is an important issue to be dealt with, especially for the start ups. Brands have become so important for customers that hardly anything unbranded goes directly or … Continue reading What Is Brand Value And How Can One Enhance It?

Read more »

Trade Mark Parody- An analysis of Tata Sons v. Greenpeace

Trade Mark Parody is a defense to Trade Mark infringement. There should be no likelihood of confusion between the original host work and the parody work, as the parody will not be taken in a serious manner. It must be cleverly portrayed so as to show itself as a humorous take on the original work. … Continue reading Trade Mark Parody- An analysis of Tata Sons v. Greenpeace

Read more »

What’s in a domain name?

The original role of having a domain name was to provide an internet address for computers. With the increasing rate of commercial activities on the web, a domain name is now seen as a way of identifying the business of the company. A potential consumer is always lured to the company after he/she goes through … Continue reading What’s in a domain name?

Read more »