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The Indian Aroma: Protecting Through Unconventional Trademarks, ‘Smell Marks’
What is the music that comes up before your favourite cartoon show ‘Doremon’ airs? The famous theme song we are all so familiar with. What sets Pepsi and Coke apart before you have even tasted it? The shape of their bottles. Similarly, when you enter Starbucks, what intrigues your senses? Of course, the distinct aroma … Continue reading The Indian Aroma: Protecting Through Unconventional Trademarks, ‘Smell Marks’
Read more »Olfactory mark is one such non-conventional trademark In India : A Legal Enigma
INTRODUCTION An olfactory mark is one such non-conventional trademark. The field of Intellectual Property has grown significantly over time, particularly in the field of trademarks, as it has recently undergone a lot of development. However, as technology and commodities evolve, certain kinds of non-conventional trademarks emerge in the market that are left outside the scope … Continue reading Olfactory mark is one such non-conventional trademark In India : A Legal Enigma
Read more »The Multidimensional Question Of 3 Dimensional Trademarks
Introduction The product market today is highly competitive. If a brand does not constantly evolve itself, it is at the danger of failing to satisfy its customers. To keep reinventing itself, it must ensure protection to the assets that bring value to the company. For this reason, it is important to give recognition to non-conventional … Continue reading The Multidimensional Question Of 3 Dimensional Trademarks
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