Branding the Game: The use of Trademarks in Sports
INTRODUCTION The year 2024 has given us a summer full of amazing sporting events, starting with the Euros and continuing with Wimbledon, the Tour de France, and eventually the Olympic and Paralympic Games.[1] In this we will see behind the scenes how trademark protection strategies are important in sporting industry.[2] Business value is created by … Continue reading Branding the Game: The use of Trademarks in Sports
Read more »Non-Use Of A Registered Trademark
Section 47 Of The Trade Marks Act, 1999 The intention behind Section 47 of The Trade Marks Act, 1999 is to prevent hoarding of trademarks. It stipulates that a registered trademark may be taken off the register in case of non-user, if the trademark was registered without any bona fide intention on the part of … Continue reading Non-Use Of A Registered Trademark
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