Impact of the Supreme Court’s Order in the Prius Case on the Issue of Determination of Transborder Reputation of Trademarks
Introduction: Setting the Tone In one of its most consequential rulings, Toyota Jidosha Kabushiki Kaisha v. Prius Auto Industries Ltd.[1] (hereinafter “Prius Case”) the Supreme Court of India, observed that the Intellectual Property Rights are territorial rather than being global. Before delving into the depths of this seminal ruling, it becomes important to have a … Continue reading Impact of the Supreme Court’s Order in the Prius Case on the Issue of Determination of Transborder Reputation of Trademarks
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