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Posthumous Celebrity Rights- Until Death Do Us Apart?
Introduction With the advent of the 21st century, branding has gained importance. A successful banding strategy needs advertising. Engaging a known popular face for advertisement has become a trend. These faces often happen to be celebrities with large fan following who trust them. Celebrity endorsements are a way of influencing customers, gaining visibility and increasing … Continue reading Posthumous Celebrity Rights- Until Death Do Us Apart?
Read more »Personality rights – An Examination of Amitabh Bachchan v. Rajat Nagi and Ors
Introduction “While one person may build a home, another knit a sweater so also may a third create a valuable personality, all three must be recognised by the law as ‘property’ protected against trespass and theft.”[1] A person laboriously constructs a celebrity persona through a combination of intellectual, emotional and physical efforts. The good-will and … Continue reading Personality rights – An Examination of Amitabh Bachchan v. Rajat Nagi and Ors
Read more »Post-mortem Personality Rights and their relevance in Jayalalithaa’s Biopic Suit
“The nicest thing is to open newspapers and not to find yourself in them.” – George Harrison Being a well-known personality could cost you your personality rights, at times. Living a life which requires you to be cautious of your every move is quite a difficult one. Being a celebrity comes with a lot of … Continue reading Post-mortem Personality Rights and their relevance in Jayalalithaa’s Biopic Suit
Read more »Personality Rights in Indian Scenario
Personality Rights Personality rights means a right of person related to his or her personality. They can be protected under right to privacy or as a property of a person. This is important to mostly celebrities because people use a celebrity name or a photograph to advertise their trade and this usage influences their sales. … Continue reading Personality Rights in Indian Scenario
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