Tag: COUNTERFEIT

A Comprehensive Review of Amazon Project Zero ( Anti- Counterfeiting Initiative) , Analysis in detail of the Policy, Issues, Takedown Mechanism and its Applicability in India

Introduction India is one of the world’s fastest growing online commerce markets with multi-national giants like Amazon and Walmart’s Flipkart fighting for dominance. Recently, the Indian Government came up with new regulations on e-commerce  which require these e-commerce websites to treat all vendors equally, owning inventory, effectively barring foreign companies from featuring exclusive products on their … Continue reading A Comprehensive Review of Amazon Project Zero ( Anti- Counterfeiting Initiative) , Analysis in detail of the Policy, Issues, Takedown Mechanism and its Applicability in India

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Brand Protection: A Lesson from Louboutin

In todays’ consumerist day and age, the brand value of a company is key to its profits. It takes years to set up a unique brand that appeals to consumers and becomes a leader in its sector of the economy. Various factors such as intensive research and development, smart marketing and, publicity contribute to building … Continue reading Brand Protection: A Lesson from Louboutin

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