INSIGHTS

Introduction The notion of brand protection as an afterthought may severely damage both the legal and business potential of the start-up. Founders can explain their decision not to register trademarks immediately, but to allocate their time and resources to other aspects they view as more important in short-term ventures, including product development, fundraising, and market entry. Prima facie, a trademark is a name or logo. More abstractly and business valuably, a trademark

Introduction In the competitive landscape of global intellectual property, there is a dangerous misconception among brand owners i.e. “well-known” status is a merit badge or an automatic reward for achieving a certain threshold of commercial popularity. The prevailing sentiment suggests that if a mark get the public consciousness via advertising spend and sheer scale, the law is duty bound to recognize its status as “well-known”. However, this point of view fundamentally misi

Introduction The Metaverse has rapidly evolved from an imaginative science-fiction construct into a functioning digital environment where users interact, trade, and participate in virtual economies. Platforms such as Fortnite, Roblox, Meta’s Horizon Worlds, Decentraland, and Sandbox  allow users to purchase and showcase virtual clothing, digital artworks, music tracks, avatar accessories, and even virtual plots of land. These assets—commonly referred to as virtual goods —oft

Introduction In the fast-paced global economy of today, mergers and acquisitions (M&A) have become essential tools for business expansion, diversification, and consolidation. But within the complicated process of financial analysis, regulatory approvals, and planning and integration strategies, trademark due diligence is often neglected as a key M&A process step. Trademark assets are more than legal rights; they represent a company's brand identity, market reputation, and con

Introduction India’s quick commerce sector has reshaped daily shopping, bringing groceries to doorsteps in minutes through apps like Blinkit, Zepto, and Swiggy Instamart. This convenience masked serious risks for delivery riders, who faced pressure to speed through dangerous traffic. In January 2026, the government stepped in, directing platforms to remove their 10-minute delivery guarantees after worker protests highlighted unsafe conditions. Growth of Quick Commerce and Eme

Introduction Media and entertainment (M&E) business nowadays is not only being driven by creativity but by intangible assets, namely, ideas, expressions, brands and personalities, which would also be subject to Intellectual Property Rights (IPR). Based on a Bollywood movie script and soundtrack, OTT web series, reality shows, video games and content of influencers, each frame and each byte can be a subject-matter that is afforded protection under the IP law. With the changing

The conception of white-Collar crime Although the nomenclature of “white-collar crime” was brought into the big picture in mid-20th-century criminological discourse, analytical engagement with economically privileged offending agents, which are now classified as “ white-collar offenders” , predates its terminological codification within the genealogy of criminology. [1]  At the turn of the century, Edward Alsworth Ross [hereinafter “Ross”] theorised the figure of the “ crimin

Introduction When we think about the idea of a trade secret, we think of locked filing cabinets, restricted laboratories or a small circle of trusted employees but the truth is that this image is now outdated. In today’s contemporary technology-driven businesses, the most valuable confidential assets are often algorithms which are decision-making models, recommendation engines, optimisation logic, and machine-learning workflows that exist primarily as code, data structures,

Introduction A movie’s name plays a very crucial role in the film industry acting as its identity. During the present times, India has transcended to OTT era where individuals have access to variety of content from domestic to international content creators and titles here often acquire independent commercial value. For example, the title, “Game of thrones” instantly proposes a narrative in the minds of the people irrespective of them being familiar with episodes of such web

When businesses, innovators, and global corporations look for a Top IP Law Firm in India , one name consistently stands out — Khurana & Khurana . Widely recognized as the Best IP Patent Law Firm in India , Khurana & Khurana (K&K) has built an unmatched reputation for delivering strategic, commercially sound, and result-oriented intellectual property solutions. Why Khurana & Khurana Is the Top IP Law Firm in India ? With over 18 years of proven excellence, Khurana & Khurana  h

Introduction The unregulated exponential rise of social media platforms has transformed the  marketing and content dissemination landscape, which is now increasingly evident in the adaptive patterns of users and the content management practices of these platforms. Instagram, Tik -Tok, Twitter and Facebook are some of the social media platforms  who are big players having predominance in this sphere of society’s milieu, where the content gets spread in seconds and has the pote

Relevant Facts The dispute in University of London Press v. University Tutorial Press [i] revolved around the copyright ownership of examination papers set by two examiners for the University of London matriculation examinations. The examiners prepared the question papers independently and were not employees of the University. The defendant, a private publishing company, published certain examination papers prepared by the examiners along with answers and commentary, without