INSIGHTS

Introduction Digital commerce has significantly altered the way companies do business and reach customers. Online market places, social media advertising and global logistics have allowed brands to become international without having themselves open a physical market. Yet, this border-free commerce accessibility has also resulted in grave trademark issues such as counterfeited listings, misuse of domains, and pretensions of brands in overseas platforms. The territorial princi

Introduction Digital assets have begun to rise at a rate that has never been seen before, making the concept of ownership, creativity, and intellectual property completely change their notions. The shift has shattered conventions held for so long on authorship and protection, which copyright law had thus far regulated. One of the most intriguing aspects of the continuing digital revolution is the growth of NFTs-non-fungible tokens, a kind of digital asset recorded on a blockc

Introduction For over 160 years, the Indian Penal Code (IPC) served as the backbone of India’s criminal justice system. Drafted in 1860 by Lord Macaulay during British rule, it laid down the legal definitions of crimes and punishments across the country. But on July 1, 2024, India entered a new legal era. The IPC, along with the Code of Criminal Procedure (CrPC) and the Indian Evidence Act, was replaced by three new criminal laws which is the Bharatiya Nyaya Sanhita (BNS), th

Introduction Climate litigation refers to the use of legal action to address issues related to climate change. It often involves individuals, organizations, or even governments suing corporations or state authorities for their role in contributing to greenhouse gas emissions or failing to take adequate climate action. At its core, climate litigation aims to hold powerful entities accountable for environmental harm, ensure compliance with national and international climate com

Introduction India's​‍​‌‍​‍‌​‍​‌‍​‍‌ food sector is growing fast, and the competition of the brand identity has become very intense. Quick service restaurants, food delivery platforms, and cloud kitchens are the major players in the market. In such a hyper, competitive environment, not even a single word can be chosen without risking legal battles. That brings the question: can a business in the food industry be the only one to use a word like "WOW"? The case of Wow Momo Food

Background Pine Labs developed and maintained the software powering Indian Oil’s Fleet Card Programme under a work order issued by Gemalto. During performance of this engagement, the parties executed a Master Services Agreement (MSA) dated 24.06.2004 governing development of future software. Under Clause 7.1, Pine Labs ‘assigns’ copyright and IP in project materials to Gemalto, and Clause 7.2 obligated Pine Labs to execute further documents if needed to enable Gemalto to enfo

Introduction In this generating of such fast-paced world, celebrity status is often seen as a badge of honor. It expresses not just talent and achievement, but the long journey of effort and perseverance that brings individuals into the public eye. For most of the people, reaching such point in life feels like a dream where their dedication finally shines in the spotlight. People from almost all over the world are naturally curious about the lives of celebrities they admire b

Overview As a key development in India’s data protection regime, the Digital Personal Data Protection Rules [1] (DPDP Rules)  were recently notified by MeitY, Government of India  on November 13, 2025 . The implementation of these rules along with the Digital Personal Data Protection Act, 2023 [2] (DPDP Act) will happen in phases over a period of 18 months  and thus, marking a significant shift in the data protection and privacy regime  in India. Together, these frameworks

Introduction Religion is at the heart of Indian life. It sets the tone for values, dictates cultural norms, and moulds public opinion. In recent years, religion has also made its way into business, as brand owners in increasing numbers tap the names of gods and goddesses, spiritual icons, holy texts, temples, and saints to peddle products and services. Such names possess a native emotional connect, making the offerings more relatable and trusted by consumers. The emergence of

Introduction: The Rise of Parallel Markets in the Metaverse Growth of metaverse has led to parallel markets which exist parallel to the traditional marketplaces and is a digital pillar of pixels. The metaverse has become a blossoming digital marketplace where individuals purchase, trade, and display virtual products, including NFT handbags and avatars clothes and branded digital collectibles. They have started to change the nature of the brand-customer interaction, acquiring

Introduction Over the last few years, OTT platforms like Netflix, Amazon Prime Video, Hotstar and others have become the primary source of entertainment for a large section of Indian audiences. As more viewers move away from television and towards ad-free subscription models, brands have quietly shifted their strategy. Instead of traditional commercials, they now prefer to appear inside the content through props, dialogue mentions or storyline integrations. This rise in produ

Introduction Over the period of time of time, it has been held by the Supreme Court (“ SC ”), recently reaffirmed in the case of Central Organisation for Railway Electrification v. M/s ECI SPIC SMO MCML (JV)  and Office for Alternative Architecture v Ircon Infrastructure & Services Ltd. , that party autonomy, party equality and neutrality form the cornerstone principles of arbitration regime in India. The values have been embodied in the Arbitration and Conciliation Act, 1996