INSIGHTS

The Indian fashion market is all about rapid innovations, going with the trend, setting up new trends and reaching out to your audiences before the trend or that innovation dies. When a brand or individual comes up with a new idea in his artistic work it is not mandatory for him to get it registered under The Copyright Act, 1957 to file a suit for copyright infringement. However, it helps in establishing prima facie evidence in claiming the ownership of that artistic work. Th

Introduction Copyright law protects original works of art and writing. The rules become excessive when their implementation prevents the development of innovative concepts and educational activities that lead to artistic expression. "Fair use" holds crucial significance for this reason. The system requires this element to function properly. The main obstacle that exists for people today involves determining which activities meet the requirements of fair use while understandin

Introduction The unregulated exponential rise of social media platforms has transformed the marketing and content dissemination landscape, which is now increasingly evident in the adaptive patterns of users and the content management practices of these platforms. Instagram, Tik -Tok, Twitter and Facebook are some of the social media platforms who are big players having predominance in this sphere of society’s milieu, where the content gets spread in seconds and has the pote

AI as an Author: Navigating Copyright Ownership in the Age of Generative AI The emergence of Generative AI certainly brought about a new burst of creativity, such that a person sitting at a keyboard can become a 'creator.' From realistic images of astronauts on unicorns to sophisticated descriptions of complicated subjects, AI accomplishes things we previously believed to be possible for humans alone. However, it has posed a challenge to classical copyright law, a regime craf