INSIGHTS

Introduction : The digital economy is rapidly transforming from a marketplace confined to websites and e-commerce platforms into immersive virtual environments where users can purchase, sell, display and interact with digital assets. A shopper today can buy a pair of sneakers, put them on an avatar and walk that avatar through a virtual store that looks remarkably like the flagship outlet on the high street. The metaverse can be defined as interconnected virtual spaces that h

Introduction : Although the gig economy generated flexible employment opportunities, it exposed serious gaps in India’s labour law framework, including its minimum wage guarantees, even after working long hours, the benefit of a provident fund, health insurance, job security, or effective grievance resolution mechanisms. From Delivery Streets to Parliamentary Debate On the 5th Day of December, 2025, Raghav Chadha thuds ‘10-Minute Delivery Culture’ and highlights the stark tru

Introduction : “A gesture lasts a second. A brand can last forever. For the most forward - thinking companies in the world, these two facts are no longer in conflict - they are a strategy” Imagine hearing that gentle chime when you unlock an iPhone, or seeing a superhero's fictitious cape swoosh past, or a waiter performing an elegant flourish before serving your dinner. Each of these experiences has been created with precision and engineering, is registered as a trademark, p

Introduction : If you are in this modern world with startups, a brand is the most valuable asset of a startup. Memorable names, logos, tag lines and digital identities have become commonplace in the startup world for establishing consumer recognition and market presence. However, a lot of startups invest in marketing and product launch without giving trademark clearance or legal due diligence. This negligence often becomes the cause of trademark conflicts, the re-branding exp

Introduction : Global supply chains have become increasingly vulnerable to political upheavals, pandemics, maritime problems and natural disasters. For example, the COVID-19 pandemic showed the vulnerability of the linked system of production, but following the disruption of shipping in the Suez Canal by the ship ever given in 2021, the continuing disruption caused by the Russia-Ukraine war and attacks on commercial shipping in the Red Sea since late 2023 have proved that a d

Introduction : The Trademark Act, 1999, defines the purpose of a trademark in section 2(1)(zb): to establish distinctiveness in a competitive market and to provide a safeguard for the masses against potential deception. The Courts have, over the years, ensured that public interest in trademark rights is prioritised. This article discusses the limitations of trademark protection. The Semaglutide Battle: Novo Nordisk vs Dr Reddy’s Laboratories The Delhi High Court has recently

Introduction : Battery swapping is no longer a novelty but an integral part of the electric two-wheelers, three-wheelers, cars, even heavy commercial vehicles' refuelling model. In a company such as Gogoro in Taiwan, NIO in China, or SUN Mobility in India, the battery - swapping business is actually an infrastructure-plus-software business, with the mechanical and electrical engineering, the cryptography, and the software that manages the entire fleet of batteries being equal

Introduction : “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human.” From ancient times, with every technological revolution, there came the same concern every time, that is ‘Will it be a threat to human creativity?’ and the answer was every time a “NO”, be it the invention of the printing press in China that was accused of killing oral traditions or the development of photography and cinema that was once feared as d

Introduction : Employee Stock Option Plans (ESOPs) are becoming an increasingly important part of the remuneration package in the start-up and technology sectors in India, as they provide employees with compensation that depends on the company's value. Unfortunately, ESOPs are also a very illiquid form of asset unless the employees are able to convert their paper gains into cash through a liquidity event. The primary liquidity options for private companies before their initia

Introduction : Startup founders and their advisors have been grappling with the implications of changes in DPIIT recognition rules during the first half of 2026, seeking to understand both what has changed and what has not. According to the notification dated 4 February 2026, the turnover threshold for recognition as a startup has been doubled, which is positively received by the growth-stage companies. However, the turnover thresholds applicable to claiming tax holiday under

Introduction : A historic transformation has taken place in the Indian economic sector after six decades. India has entered into the new regime of direct tax laws. The Income Tax Act, 2025 is a specialised law that governs the income taxes in India. It is the fundamental statutory legislation that empowers the Central Government to regulate and supervise the collection of taxes levied on individuals, business or institutional entities in the economic sector. The Income Tax Ac

Introduction : The move from traditional retail stores to online retail has also seen the shift of counterfeit trade in the same way. Counterfeit items have taken on a new lease of life on the internet, appearing for sale next to genuine products on platforms including Amazon, Flipkart, Meesho, and other international online shops like AliExpress and Shein, often misguiding the consumer until their product arrives. Back in 2025, Amazon’s Truthful Shopping Experience Report in