INSIGHTS

Introduction India's​‍​‌‍​‍‌​‍​‌‍​‍‌ food sector is growing fast, and the competition of the brand identity has become very intense. Quick service restaurants, food delivery platforms, and cloud kitchens are the major players in the market. In such a hyper, competitive environment, not even a single word can be chosen without risking legal battles. That brings the question: can a business in the food industry be the only one to use a word like "WOW"? The case of Wow Momo Food

Background Pine Labs developed and maintained the software powering Indian Oil’s Fleet Card Programme under a work order issued by Gemalto. During performance of this engagement, the parties executed a Master Services Agreement (MSA) dated 24.06.2004 governing development of future software. Under Clause 7.1, Pine Labs ‘assigns’ copyright and IP in project materials to Gemalto, and Clause 7.2 obligated Pine Labs to execute further documents if needed to enable Gemalto to enfo

Introduction In this generating of such fast-paced world, celebrity status is often seen as a badge of honor. It expresses not just talent and achievement, but the long journey of effort and perseverance that brings individuals into the public eye. For most of the people, reaching such point in life feels like a dream where their dedication finally shines in the spotlight. People from almost all over the world are naturally curious about the lives of celebrities they admire b

Overview As a key development in India’s data protection regime, the Digital Personal Data Protection Rules [1] (DPDP Rules)  were recently notified by MeitY, Government of India  on November 13, 2025 . The implementation of these rules along with the Digital Personal Data Protection Act, 2023 [2] (DPDP Act) will happen in phases over a period of 18 months  and thus, marking a significant shift in the data protection and privacy regime  in India. Together, these frameworks

Introduction Religion is at the heart of Indian life. It sets the tone for values, dictates cultural norms, and moulds public opinion. In recent years, religion has also made its way into business, as brand owners in increasing numbers tap the names of gods and goddesses, spiritual icons, holy texts, temples, and saints to peddle products and services. Such names possess a native emotional connect, making the offerings more relatable and trusted by consumers. The emergence of

Introduction: The Rise of Parallel Markets in the Metaverse Growth of metaverse has led to parallel markets which exist parallel to the traditional marketplaces and is a digital pillar of pixels. The metaverse has become a blossoming digital marketplace where individuals purchase, trade, and display virtual products, including NFT handbags and avatars clothes and branded digital collectibles. They have started to change the nature of the brand-customer interaction, acquiring

Introduction Over the last few years, OTT platforms like Netflix, Amazon Prime Video, Hotstar and others have become the primary source of entertainment for a large section of Indian audiences. As more viewers move away from television and towards ad-free subscription models, brands have quietly shifted their strategy. Instead of traditional commercials, they now prefer to appear inside the content through props, dialogue mentions or storyline integrations. This rise in produ

Introduction Over the period of time of time, it has been held by the Supreme Court (“ SC ”), recently reaffirmed in the case of Central Organisation for Railway Electrification v. M/s ECI SPIC SMO MCML (JV)  and Office for Alternative Architecture v Ircon Infrastructure & Services Ltd. , that party autonomy, party equality and neutrality form the cornerstone principles of arbitration regime in India. The values have been embodied in the Arbitration and Conciliation Act, 1996

The blog explains the intricacies within the Companies Act 2013 including the nitty-gritties of legal procedures and nuances of legal terminology while incorporating a company. The primary aim to incorporate a company is to create a separate legal entity which can function solely to be recognized as legally recognized business entity that can operate efficiently, safely and credibly. A keynote caselaw on this subject would be the Salomon v. Salomon & Co. Ltd.   case wherein i

In present times, Intellectual Property (IP) licensing is a key profitable model for plethora of businesses. Through the use of patents, trademarks, copyright and other IP, licensing allows companies to strategize their innovation and reach out to more customers. But licensing deals are not that straight forward. Fights over royalties, performance standards, and the specific terms of granted rights often inflate into expensive lawsuits, which ultimately threatens to shatter y

Introduction What comes to our mind when we first think of artificial intelligence? -Robots? machines that talk back to us? Certainly, it must differ from one person to another. But once we start thinking artificial intelligence in the sphere of creativity- the legal brain quacking changes lane to the idea of copyright, i.e., who owns what. The drastic growth of artificial intelligence has restructured the creative industries. With generative ai creating poems, paintings, etc

Introduction Japan and Bahrain agreed on something that could change the way inventors and businesses protect what they create. The two countries made a deal to launch a Patent Prosecution Highway (or PPH, as it’s known in the world of intellectual property) beginning January 2026. PPH acts like a traffic fast lane, specifically designed for patent applications, to help them move more smoothly and efficiently between countries. This new agreement is all about removing red tap