INSIGHTS

Introduction India has witnessed an extraordinary expansion in its digital payments ecosystem over the past decade. With numerous fintech companies entering the market, establishing a unique brand identity has become increasingly important. As competition grows, intellectual property disputes particularly those relating to trademarks have also become more common. One such dispute arose between PhonePe and BharatPe before the Delhi High Court. The controversy centred on whethe

Introduction The notion of brand protection as an afterthought may severely damage both the legal and business potential of the start-up. Founders can explain their decision not to register trademarks immediately, but to allocate their time and resources to other aspects they view as more important in short-term ventures, including product development, fundraising, and market entry. Prima facie, a trademark is a name or logo. More abstractly and business valuably, a trademark

Introduction Religion is at the heart of Indian life. It sets the tone for values, dictates cultural norms, and moulds public opinion. In recent years, religion has also made its way into business, as brand owners in increasing numbers tap the names of gods and goddesses, spiritual icons, holy texts, temples, and saints to peddle products and services. Such names possess a native emotional connect, making the offerings more relatable and trusted by consumers. The emergence of

Parody, nowadays, can be seen as an astute commentary of society, a witting satire, or even just a humorous event. From film to memes to...