INSIGHTS

Introduction The advent of digital advertising has brought trademark law into direct conflict with online market practices, particularly keyword bidding. The use of competitors’ trademarks by businesses to promote their own goods and services, albeit as invisible keywords, has often been debated as “infringement”, thereby causing unfair advantages and consumer confusion. Courts reveal a relatively permissive stance, as per established precedents, but the enactment of the Dark

Introduction The classical function of trademark law was to identify the source of each good or service in the market. Trademarks were meant to help consumers distinguish between similar ones. As per its definition, a trademark is a “ distinctive mark capable of graphical representation, which is used in commerce and is distinguishable from other marks in the market ” [1] . However, of late, trademarks have come to symbolise status, social affiliation, and personality [2] . T

Abstract Sidhu Moosewala’s 2026 Sign to God Hologram tour is c reating excitement among his fan base, but raises questions related to Intellectual Property laws. This blog dives into India’s IP laws and examines questions like the ownership of Artificially Generated performances, posthumous rights to protect Moosewala’s legacy and the implications of the use of his brand on trademark matters. It also explores rights under the Copyright Act and Posthumous Rights. Introduction

1. Introduction: The Historic 21 November 2025 Order The Indian intellectual property rights legal framework has undergone a fundamental shift in its structure with the formal acceptance of the country's first-ever trademark for an olfactory mark on November 21, 2025. [1] The order was issued by the Controller General of Patents, Designs, and Trade Marks (CGPDTM) for a rose-scented tyre designed by Japanese tyre producer Sumitomo Rubber Industries. [2] For several decades, t