INSIGHTS

Introduction Indian markets are facing a meaning plethora of options in every product category and service. Trust building is a major problem faced by all businesses as trust is an unevenly forged commodity. Besides, the classical trademark serves the primary function of identifying the source; there are two supplementary devices in the Indian trademark regime in the shape of certification marks and collective marks, which carry further connotative dimensions regarding qualit

Introduction The Digital Personal Data Protection Act, 2023 (DPDP Act), [1] is a significant development in the Indian privacy regime. The DPDP Act cautions the rights of data principals (individuals) and obligations on data fiduciaries concerning consent, purpose restriction, data minimisation, and the right to correct/erase. Conversely, the Indian IP regime regarding copyrights, patents, trade secrets, database protection, and contract licenses treats information and creat

Introduction: A Turning Point in Indian Trademark Jurisprudence The recognition of the first scents-based trademark for India in the year 2025 is a turning point for the intellectual property regime of this nation. The concept of trademarking, as it stands in India, has always been based on visual and graphical elements such as words, logos, symbols, labels, and shapes that can be easily distinguished and depicted graphically. The recognition of a scent as a trademark upsets

Introduction In recent years, trademark owners especially large corporations and online companies have increasingly shown reliance on defensive trademark registration as a means to secure their possible future commercial interests. These trademark registrations are usually done not with the intention to utilize them commercially in the near future, but to reserve the right to prevent other individuals or companies from using similar trademarks defensively, it becomes a seriou

Introduction: Branding is More than the Tangible The age of digitalisation means that branding no longer remains in the implementation of a logo, slogan, or product design. Individual identity and brand identity are merging more and more. Celebrities, sportsmen, and influencers also exploit their personae to earn money, performing and selling themselves at the same time. Can a human body part, a gesture, a posture or even a facial feature be trademarked? If you thought of the

Imagine walking through the streets of any city in India, and coming across a store named “ZARAAA”- the same branding colours, a similar...

India's Bollywood is the booming and shining face of the movie-instituted economy wherein, by producing thousands of films within one...

Parody, nowadays, can be seen as an astute commentary of society, a witting satire, or even just a humorous event. From film to memes to...

In the pharmaceutical industry, brand trust is critical as patients and healthcare professionals rely on established reputations to...

Trademark Registration Online : A Complete Guide Your brand's identity is crucial in the fast-paced digital world of today. Securing your...

Among trademarks and emerging tech revolutions, the blockchain marks a new era of IP protection in India. With digitalization taking up a...

A trademark functions as an important business resource in intellectual property areas because it helps protect unique branding assets...

The Fourth Industrial Revolution has brought a drastic change in the market and how it operates. There is barley anything in the society...

Understanding Deceptive Similarity in Trademark Law This legal framework extends beyond being merely similar in appearance-it indeed...

When David confronts Goliath, the first thing that comes to mind, of course, is the victory by a lesser-known figure over a behemoth...

Abstract The gaming industry is one of the world’s fastest growing industries, crossing from being the source of entertainment turning...

The case at hand dates back to December 2024, wherein the High Court of Delhi passed "a John Doe order" in favour of world-famous Indian...

INTRODUCTION Logos, names, or a combination of both are used to create a new design commonly known as trademarks in legal language. These...

INTRODUCTION Trademarks and their role on social media Trademarks make people recognise the makers and owners of a brand. Trademarks are...

INTRODUCTION Trademarks are not simply the owner’s commercial signature, but are “a silent salesman” through which direct contact between...