INSIGHTS

Introduction: Branding is More than the Tangible The age of digitalisation means that branding no longer remains in the implementation of a logo, slogan, or product design. Individual identity and brand identity are merging more and more. Celebrities, sportsmen, and influencers also exploit their personae to earn money, performing and selling themselves at the same time. Can a human body part, a gesture, a posture or even a facial feature be trademarked? If you thought of the

Imagine walking through the streets of any city in India, and coming across a store named “ZARAAA”- the same branding colours, a similar...

India's Bollywood is the booming and shining face of the movie-instituted economy wherein, by producing thousands of films within one...

Parody, nowadays, can be seen as an astute commentary of society, a witting satire, or even just a humorous event. From film to memes to...

In the pharmaceutical industry, brand trust is critical as patients and healthcare professionals rely on established reputations to...

Trademark Registration Online : A Complete Guide Your brand's identity is crucial in the fast-paced digital world of today. Securing your...

Among trademarks and emerging tech revolutions, the blockchain marks a new era of IP protection in India. With digitalization taking up a...

A trademark functions as an important business resource in intellectual property areas because it helps protect unique branding assets...

The Fourth Industrial Revolution has brought a drastic change in the market and how it operates. There is barley anything in the society...

Understanding Deceptive Similarity in Trademark Law This legal framework extends beyond being merely similar in appearance-it indeed...

When David confronts Goliath, the first thing that comes to mind, of course, is the victory by a lesser-known figure over a behemoth...

Abstract The gaming industry is one of the world’s fastest growing industries, crossing from being the source of entertainment turning...

The case at hand dates back to December 2024, wherein the High Court of Delhi passed "a John Doe order" in favour of world-famous Indian...

INTRODUCTION Logos, names, or a combination of both are used to create a new design commonly known as trademarks in legal language. These...

INTRODUCTION Trademarks and their role on social media Trademarks make people recognise the makers and owners of a brand. Trademarks are...

INTRODUCTION Trademarks are not simply the owner’s commercial signature, but are “a silent salesman” through which direct contact between...

A main part of global healthcare system is the pharmaceutical industry, which calls for great procession in protecting intellectual...

Introduction Brands in today’s environment are no longer just slogans, they are encompassing identity that represents quality, reputation, and trustworthiness. Any brand company must be very keen in protecting these brands. Two key areas of the Intellectual Property law, that of trademark infringement and passing off, are involved in this protection. Although these two terms are usually used to denote the same thing, but they represent two different legal concepts that have e

INTRODUCTION  Brand management and marketing are ever-evolving industries, which means there are bound to be challenges in the use of...

Introduction India’s Intellectual Property (IP) ecosystem faced many challenges in recent times because of technological advancements,...