INSIGHTS

Introduction : On AO3 right now, there are thousands of stories being built around Sherlock Holmes, Jane Austen's Elizabeth Bennet, and half the Marvel roster, written by fans who own none of the source material. On Wattpad, Indian readers do the same thing with Chulbul Pandey from Dabangg, Bajirao from Bajirao Mastani, and the extended universe of Yash Raj Films. Both sets of writers are doing something identical: borrowing a character someone else invented and taking it som

Introduction : Imagine that there is a theft of your watch which cost you a fortune, so what will one do, he can go to police to register an FIR. Here the word theft is only used for tangible assets. So what will happen to the assets which are intangible? Suppose you made a very beautiful painting using your thought process, investing your time and money and someone took out a photo of that painting and recreated it in the same way and sold it without your consent. Basically,

Introduction : A prominent debate among the legal circles today is the recognition of AI-authorship and copyright infringements, especially in the context of artworks. The use of ChatGPT to create Ghibli-style images has fueled these concerns, with many people questioning the legal and ethical consequences. The intersection of AI and copyright policies and the corresponding ownership titles helps us reflect on the fundamental roots of the present legislative framework and the

Introduction : What if you could witness the famous Indian victory over the ‘unbeatable’ West Indies in the 1983 World Cup final in a completely different way? Ultra-High-Definition streaming quality, multi-angle synthetic replays, virtual camera movements that never existed, and commentary from your favourite modern-day commentators. Surely an exciting prospect, right? Synthetic Broadcast Replays, a technological extension of ‘synthetic broadcasts’ originated in Australia in

Introduction : “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human.” From ancient times, with every technological revolution, there came the same concern every time, that is ‘Will it be a threat to human creativity?’ and the answer was every time a “NO”, be it the invention of the printing press in China that was accused of killing oral traditions or the development of photography and cinema that was once feared as d

Introduction : Social media has changed the relationship between people and brands. A decade ago, brand engagement was largely driven by purchasing products through advertisements or recommendations from trusted people. Today, consumers actively participate in shaping and promoting a brand's identity through memes, digital illustrations, aesthetic edits, social media pages and other countless forms. These creative spaces, commonly referred to as fan- created brand communities

Introduction Tarot cards are no longer just a mystical tool but they have become a whole new industry of wellness and creativity. Just on a single social media platform, on a regular basis, we see a lot of creators from India become Tarot readers, this tarot reader economy then becomes businesses, communities with loyal followings and customers. The readers of Tarot cards and the community they have feel a sense of belongingness, beyond it just being a commercial means of inc

Introduction In the digital age, content knows no borders, but ownership remains trapped in grey zones, Copyright wars shatter creativity, and the law still stays in its ambiguous zone. Infringers wage a silent war that slowly unfolds - where echoes of ownership grow cold. Over-the-top Platforms came to the rescue of people during the quarantine phase, bringing the industry to a boom. The global market size of the digital platform was $0.45 trillion in 2024, attracting around

Introduction Today, almost every app we use has its own distinct sonic cues, whether when opening it or while using its features. In a world where digital saturation is overwhelming, tech. companies have increasingly begun using short audio cues to hook our brains with sounds that associate with their apps, and this is what has begun to define their brands. Whether it is an urgent “knock-knock” notification or the dramatic “Ta-Dum” of Netflix, digital applications have now go

Introduction From Black and White to Technicolour; Gramophone to Streaming Music on Apps ; Technology has always played an important role in the entertainment industry and has changed the way we create,consume & distribute content. Now, with Artificial Intelligence, technology has a profound impact on creativity and communication across the globe and has brought a new life to movies, music & other media. However, it’s not all sunshine and roses. The emergence of AI Generated

Introduction Using A.I. tools as part of the employees' day-to-day functions have significantly changed how employees develop/create, draft/design, & deliver their work product(s). We see this change through junior associates directly using ChatGpt to create legal memos; engineers directly using GitHub Copilot to write code; and marketing professionals directly using A.I. image generators to create visual images for marketing campaigns. Henceforth, between using A.I. tools to

Introduction The rapid advancement of Artificial Intelligence has fundamentally disrupted the creative ecosystem. Tools such as ChatGPT, DALL-E, Midjourney, and Suno AI are today capable of generating text, images, music, poetry, legal briefs, and cinematic script outputs that are, in many cases, indistinguishable from human-created works. These AI systems do not merely assist human creativity; they independently generate original creative output with minimal or no human auth

Introduction Spotify, one of the leading music platforms in India, entered the market on 28 February 2019, though with its entry into the market, most of the major music labels went against it, landing it in a legal storm. Warner Music Group and Saregama India filed for injunctions, and Saregama succeeded. The launch that had been waited for was immediately mired in litigation. This was not merely corporate posturing, it was a symptom of a much deeper structural problem embed

Introduction AI is a heavily debated subject in the current tech. landscape. The capability of a machine to execute tasks that necessitate human intelligence is referred to as AI. John McCarthy stated that “Artificial Intelligence is the engineering and science of creating intelligent machines, particularly intelligent software programs”. Artificial intelligence is mainly created to replicate the ability to think and solve problems like humans. AI has rapidly developed, causi

Introduction After Sidhu Moosewala died in 2022, several videos appeared on the Internet that seemed to show him still alive. One of the most widely reported examples of this was said to be a deepfake video, Because the video was so widely viewed many people started to ask what the law is going to do about it specifically, when an individual is treated online with technology as if they were still physically alive. Currently, the law does not explicitly answer this question in

Introduction The law has gradually realized that a person’s name, picture, voice, and likeness are assets rather than just parts of their uniqueness in this age of digital and media-driven society when even one’s own identity has commercial value, Through branding and sponsorship, public figures, influencers, and even celebrities take advantage of their names, faces, voices, and personalities. The idea of personality rights, also known as publicity rights, which give people a

Introduction AI ("Artificial Intelligence") has come a long way from being an experimental technology to one of the most valuable commercial assets of the modern economy. From automating processes to generating insights, from enhancing decision-making to personalizing customer experiences, from detecting fraud to optimizing supply chains, and from creating competitive advantages to what was once impossible, businesses across industries are increasingly turning to AI systems t

Introduction Sports is not left behind in the intellectual property law, especially in the digital age where sporting content can be consumed, shared, and discussed like any other form of content in a digital environment. The emergence of social media as a communication tool, including Instagram and Youtube, has altered the way broadcasters deliver sporting events in that fans can upload and share the highlights of matches in real-time to the rest of the world. What was once

Introduction Copyright ownership is frequently misunderstood in commercial practice. Many businesses assume that the payment for creative or technical work automatically transfers ownership of intellectual property. Under Indian law, this assumption is incorrect. The ownership of copyright depends on statutory law, the terms of the employment contract, and, above all, the contract. The issue of whether one is an employee or an independent contractor is one of the most importa

Introduction A movie’s name plays a very crucial role in the film industry acting as its identity. During the present times, India has transcended to OTT era where individuals have access to variety of content from domestic to international content creators and titles here often acquire independent commercial value. For example, the title, “Game of thrones” instantly proposes a narrative in the minds of the people irrespective of them being familiar with episodes of such web