INSIGHTS

Introduction In the digital age, content knows no borders, but ownership remains trapped in grey zones, Copyright wars shatter creativity, and the law still stays in its ambiguous zone. Infringers wage a silent war that slowly unfolds - where echoes of ownership grow cold. Over-the-top Platforms came to the rescue of people during the quarantine phase, bringing the industry to a boom. The global market size of the digital platform was $0.45 trillion in 2024, attracting around

Introduction Today, almost every app we use has its own distinct sonic cues, whether when opening it or while using its features. In a world where digital saturation is overwhelming, tech. companies have increasingly begun using short audio cues to hook our brains with sounds that associate with their apps, and this is what has begun to define their brands. Whether it is an urgent “knock-knock” notification or the dramatic “Ta-Dum” of Netflix, digital applications have now go

Introduction From Black and White to Technicolour; Gramophone to Streaming Music on Apps ; Technology has always played an important role in the entertainment industry and has changed the way we create,consume & distribute content. Now, with Artificial Intelligence, technology has a profound impact on creativity and communication across the globe and has brought a new life to movies, music & other media. However, it’s not all sunshine and roses. The emergence of AI Generated

Introduction Using A.I. tools as part of the employees' day-to-day functions have significantly changed how employees develop/create, draft/design, & deliver their work product(s). We see this change through junior associates directly using ChatGpt to create legal memos; engineers directly using GitHub Copilot to write code; and marketing professionals directly using A.I. image generators to create visual images for marketing campaigns. Henceforth, between using A.I. tools to

Introduction The rapid advancement of Artificial Intelligence has fundamentally disrupted the creative ecosystem. Tools such as ChatGPT, DALL-E, Midjourney, and Suno AI are today capable of generating text, images, music, poetry, legal briefs, and cinematic script outputs that are, in many cases, indistinguishable from human-created works. These AI systems do not merely assist human creativity; they independently generate original creative output with minimal or no human auth

Introduction Spotify, one of the leading music platforms in India, entered the market on 28 February 2019, though with its entry into the market, most of the major music labels went against it, landing it in a legal storm. Warner Music Group and Saregama India filed for injunctions, and Saregama succeeded. The launch that had been waited for was immediately mired in litigation. This was not merely corporate posturing, it was a symptom of a much deeper structural problem embed

Introduction AI is a heavily debated subject in the current tech. landscape. The capability of a machine to execute tasks that necessitate human intelligence is referred to as AI. John McCarthy stated that “Artificial Intelligence is the engineering and science of creating intelligent machines, particularly intelligent software programs”. Artificial intelligence is mainly created to replicate the ability to think and solve problems like humans. AI has rapidly developed, causi

Introduction After Sidhu Moosewala died in 2022, several videos appeared on the Internet that seemed to show him still alive. One of the most widely reported examples of this was said to be a deepfake video, Because the video was so widely viewed many people started to ask what the law is going to do about it specifically, when an individual is treated online with technology as if they were still physically alive. Currently, the law does not explicitly answer this question in

Introduction The law has gradually realized that a person’s name, picture, voice, and likeness are assets rather than just parts of their uniqueness in this age of digital and media-driven society when even one’s own identity has commercial value, Through branding and sponsorship, public figures, influencers, and even celebrities take advantage of their names, faces, voices, and personalities. The idea of personality rights, also known as publicity rights, which give people a

Introduction AI ("Artificial Intelligence") has come a long way from being an experimental technology to one of the most valuable commercial assets of the modern economy. From automating processes to generating insights, from enhancing decision-making to personalizing customer experiences, from detecting fraud to optimizing supply chains, and from creating competitive advantages to what was once impossible, businesses across industries are increasingly turning to AI systems t

Introduction Sports is not left behind in the intellectual property law, especially in the digital age where sporting content can be consumed, shared, and discussed like any other form of content in a digital environment. The emergence of social media as a communication tool, including Instagram and Youtube, has altered the way broadcasters deliver sporting events in that fans can upload and share the highlights of matches in real-time to the rest of the world. What was once

Introduction Copyright ownership is frequently misunderstood in commercial practice. Many businesses assume that the payment for creative or technical work automatically transfers ownership of intellectual property. Under Indian law, this assumption is incorrect. The ownership of copyright depends on statutory law, the terms of the employment contract, and, above all, the contract. The issue of whether one is an employee or an independent contractor is one of the most importa

Introduction A movie’s name plays a very crucial role in the film industry acting as its identity. During the present times, India has transcended to OTT era where individuals have access to variety of content from domestic to international content creators and titles here often acquire independent commercial value. For example, the title, “Game of thrones” instantly proposes a narrative in the minds of the people irrespective of them being familiar with episodes of such web

Introduction The unregulated exponential rise of social media platforms has transformed the marketing and content dissemination landscape, which is now increasingly evident in the adaptive patterns of users and the content management practices of these platforms. Instagram, Tik -Tok, Twitter and Facebook are some of the social media platforms who are big players having predominance in this sphere of society’s milieu, where the content gets spread in seconds and has the pote

Relevant Facts The dispute in University of London Press v. University Tutorial Press [i] revolved around the copyright ownership of examination papers set by two examiners for the University of London matriculation examinations. The examiners prepared the question papers independently and were not employees of the University. The defendant, a private publishing company, published certain examination papers prepared by the examiners along with answers and commentary, without

Introduction Shein has rapidly emerged as a dominant global force in e-commerce, with an estimated valuation of $45 billion as of January 2024, by capitalising on an ultra fast production cycle. The commercial success is fundamentally predicated on a technological infrastructure that integrates data analysis, proprietary algorithms and artificial intelligence to identify and respond instantly to market trends. The core mechanism involves collecting vast amounts of consumer da

The trading relationship between the U.S. and China has not only been complex and continuously tense, but it is also deeply interdependent. This complexity necessitates careful consideration of many variables: target sectors, domestic political motivations, international economic implications, impacts on supply chains, and implications for consumers. Tariffs and trade restrictions were first imposed as stated, to correct trade deficits and to curb improper trade practices, in

Introduction: In 2019 new labour code was passed by Indian parliament but not yet enforced and published in the official gazette of government of India, labour code of 2019 was make various changes and provide a relief to workers or employee from harsh working conditions and providing some extra rights to woman workers like they also doing work in night shift is they are conformable apart from that when we see the working conditions of woman workers is not so good but if we

1. Introduction Imagine if Siri or Google Assistant could have the voice of Jagjit Singh or Asha Bhosle, the voices of legendary performers could be cloned using AI tools, reproduced endlessly, and sold to the highest bidder without consent or credit, this has become a reality!! [i] The essence of what makes their artistry unique can be reduced to data, stripped of its soul, and commercialised in ways the legends never agreed to. That’s what unfolded in the case of Lehrm

Thailand’s digital economy, powered by music, film, and streaming keeps growing, yet intellectual property (IP) problems have not...