INSIGHTS

Introduction The fusion of trade and social media has altered the brand customer relationship. While the Indian influencer marketing sector is currently valued at 3600 crores (approximately) in 2024, it is predicted to increase by 25% in 2026. Both established and emerging brands collaborate with influencers and market their products to huge masses of users over various social media networks like Instagram, Youtube and short form video based social media networks. The fast b

Introduction: The globalization of business operations has transformed intellectual property (“IP”) from a legal asset into a driver of enterprise value. Patents, Trademarks, Copyrights, software, trade secrets and proprietary know-how frequently constitute the valuable assets held by a multi-national enterprise (MNEs) or any company. As a result, many corporations have adopted mechanisms that centralize the ownership of intellectual property in offshore entities or Permanent

Introduction: In the commercial sphere, trademarks are more than a legal identification of a brand; they are powerful symbols of reputation, consumer trust, and brand identity. A trademark enables consumers to distinguish the goods or services of one enterprise from those of another, while simultaneously embodying the goodwill and commercial value developed by a business over time. As pointed out by Andy Warhol, A Coke is a Coke, and no amount of money can get you a better Co

Introduction The Esports industry has evolved from being just a mere interest to almost a 2 billion dollar industry in the Global market. Over the last decade, it has evolved to become one of the most active and rewarding sectors of the Economy. At the heart of such electronic renaissance, rests Artificial Intelligence. AI has played a very important role within the gaming sector, not only has it helped in creation of several features within the game, like that of maps and co

Introduction The rapid advancement of Artificial Intelligence has fundamentally disrupted the creative ecosystem. Tools such as ChatGPT, DALL-E, Midjourney, and Suno AI are today capable of generating text, images, music, poetry, legal briefs, and cinematic script outputs that are, in many cases, indistinguishable from human-created works. These AI systems do not merely assist human creativity; they independently generate original creative output with minimal or no human auth

Introduction The holding of a physical AGM over the virtual AGM became a mandate during the COVID-19 pandemic which allowed shareholders flexibility in holding a meeting with zero contact. However, with its advantages to its functionality, there were various disadvantages related to trust, data security, technical glitches etc. By issuing a circular in 2011 under Corporate Governance the Ministry of Corporate Affairs has promoted less pollution and wastage, and moved towards

Introduction Spotify, one of the leading music platforms in India, entered the market on 28 February 2019, though with its entry into the market, most of the major music labels went against it, landing it in a legal storm. Warner Music Group and Saregama India filed for injunctions, and Saregama succeeded. The launch that had been waited for was immediately mired in litigation. This was not merely corporate posturing, it was a symptom of a much deeper structural problem embed

Introduction: Any time you see a credit card transaction approved in a few milliseconds, an application reviewed by an algorithm that's never been read by a pair of human eyeballs, or your social media feed rearranged itself according to your preferences, an algorithm has made a choice. Algorithms aren't tools that gather dust. They're the corporate heartbeats of some of the planet's most profitable businesses, working in silence, earning quietly, and largely kept hidden away

Introduction AI is a heavily debated subject in the current tech. landscape. The capability of a machine to execute tasks that necessitate human intelligence is referred to as AI. John McCarthy stated that “Artificial Intelligence is the engineering and science of creating intelligent machines, particularly intelligent software programs”. Artificial intelligence is mainly created to replicate the ability to think and solve problems like humans. AI has rapidly developed, causi

Introduction There is something deeply unsettling about watching ordinary people, salaried employees, retired couples, and young families wait a decade for a flat they paid for in full, while authorities and corporations argue in courts over who bears responsibility. That, in essence, is the human story behind Alpha Corp Development Private Limited v. Greater Noida Industrial Development Authority & Others, decided by the Supreme Court of India on May 5, 2026. The case is not

Introduction Comparative advertising is defined by the form of advertising whereby the businessman employs his products/services in comparison to those of other firm's products/services in order to prove superiority over them in aspects of quality, price, and performance. The current trends in advertising have adopted comparison of products as a common trend in advertising in order to create an impression among consumers. However, this trend is often subject to problems invo

Introduction If you walk into any big shop in India today you will find Harry Potter Glasses inspired by Boy Who Lived. Shop a lifestyle store and you may end up picking up a Hogwarts-themed mug. The last Harry Potter novel was published in 2007. The last movie came in 2011. The story was clearly coming to an end. But Harry Potter collectibles, stationary, eyewear, plush toys and perfumes still line the shelves in 80 countries or more. New license contracts are being negotiat