INSIGHTS

Introduction It is rather easy for data to move across borders in the contemporary digital environment, sometimes without us even realising it. Data pertaining to the person in question gets shared each time there is an exchange conducted online, while engaging socially over social networking sites, using cloud storage facilities, and other methods involving digital products or services. It has now become a matter of major importance when it comes to current day data protecti

Introduction AI-generated works are those produced with the aid of AI systems, such as software that generates output based on data and algorithms. It can range from simple texts and images to complex literary, artistic, musical, and cinematographic works. The ownership of author’s work created by generative AI has raised complex legal issues in copyright law. The challenges faced by ‘traditional ownership concept’ is that the existing Copyright Act is not well equipped to fa

Introduction Read any of the sustainability reports of the Indian conglomerates. You will see pictures of smiling employees in branded T-shirts planting saplings, tribal women learning coding, or solar panels shining bright in golden light. You can find the stamp of full CSR compliance on the same company's Board's Report. When you go to their investor relations page, you will see three ESG ratings, a sustainability award and a pledge to become a net zero. Today companies are

Introduction Imagine a scenario where: It is the last over of a thrilling IPL match at the jam-packed Chinnaswamy Stadium in Bangalore. The stadium is alive with a diverse set of people cheering, phones held aloft to record and capture everything, and millions watching it around the world. While the media focuses on the skills of the players and the electrifying atmosphere, there’s another force playing out in parallel - Intellectual Property. Right from the use of the team l

Introduction Today, almost every app we use has its own distinct sonic cues, whether when opening it or while using its features. In a world where digital saturation is overwhelming, tech. companies have increasingly begun using short audio cues to hook our brains with sounds that associate with their apps, and this is what has begun to define their brands. Whether it is an urgent “knock-knock” notification or the dramatic “Ta-Dum” of Netflix, digital applications have now go

Introduction: The market for digital collectibles has quietly outlasted the frenzy that briefly surrounded it. When NFT prices collapsed and the speculation cooled, many commentators were quick to call the entire space a failed experiment. That conclusion misses something important. Digital collectibles, limited-edition digital art, in-game assets, virtual trading cards, branded merchandise existing only online have continued to be bought, sold, and commercially exploited.

Introduction In the past few years, trademark law in India has seen considerable transformations due to the advancements in technology, increase in online business, and globalization. The current status of trademark registration in India is such that it has become more evidence-intensive and technology-oriented. Also, Indian Trade Marks Registry applies a stricter examination process while evaluating trademark applications which is inline with India's efforts towards building

Introduction Imagine yourself as the brand manager of an upcoming fashion company. Over the course of years, you and your company have invested significant effort and finances into building a trademark that people recognise. And then you notice that your trademark has been hijacked: numerous listings with your logo on various online marketplaces; squatters using your brand's domain; counterfeit merchandise that cannot be distinguished from genuine products by even the trained

Introduction From Black and White to Technicolour; Gramophone to Streaming Music on Apps ; Technology has always played an important role in the entertainment industry and has changed the way we create,consume & distribute content. Now, with Artificial Intelligence, technology has a profound impact on creativity and communication across the globe and has brought a new life to movies, music & other media. However, it’s not all sunshine and roses. The emergence of AI Generated

Introduction For long, a signature was seen as an element that served merely the purpose of proving identity, used to sign important documents, enter into contracts, sign checks, or write autographs. Its main purpose in legal practice was to confirm an individual's agreement or participation in any activity. Nevertheless, the development of the celebrity culture, marketing through personalities, and the increasing use of signatures for business purposes have led to a signific

Introduction An acquisition agreement is a contract that sets out the terms and conditions under which one company acquires another. It clearly defines what is to be acquired, the purchase price, and the allocation of risk between the buyer and the seller. Thus, it is a document that deals with assets, liabilities, and obligations, and this contract is essential for precision, as it eliminates ambiguities by defining every detail. An acquisition agreement can be of different

Introduction The contemporary restaurant offers more than just food. Exposed Edison bulbs, reclaimed-wood communal tables, a peculiar shade of teal on the walls, and a signature playlist, the choreography of an open kitchen, and others are all deliberately designed to invoke a familiar “feel” that is associated with one brand, before customers taste a dish. With experiential branding being the focus of the hospitality commerce, a tricky legal issue arises, one which is perhap