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Beyond Visual Marks: The Rise of Non-Traditional Trademarks in the Indian IP Regime
Introduction United Breweries Limited has secured trademark protection for the distinctive “Oo la la la le o”, a distinctive jingle, associated with Kingfisher beverages. The trademark registry granted the registration to the audio signature as a sound mark with effect from January 31, 2025 and granted the certificate of registration on February 5, 2026, confirming the mark's validity for ten years. These developments come after Indian Hotels Company Limited announced that “T
Jun 227 min read


Green or Grey? Navigating Risk in the Era of New Greenwashing Norms
Introduction From the last couple of years many organizations are rushing to get trademark prefixes such as “Green”, “Eco”, “Bio”. We have already seen these types of trademarks in many companies such as Mamaearth, Biotique, etc. which gives a sense of psychological satisfaction to the consumers that they are using the natural product and the company is inclined towards nature and putting efforts to make the environment clean and sustainable. For example, Mamaearth says every
Jun 223 min read


Virtual Digital Assets under the IBC: Can Decentralised Assets be Controlled and Preserved in CIRP?
Introduction The Insolvency and Bankruptcy Code, 2016 ("IBC") was enacted to establish a consolidated, time-bound insolvency resolution framework in India, based on the maximisation of the value of assets of the corporate debtor, balancing stakeholder interests, as reflected in its Preamble. The Code is asset-based in its statutory structure, and assumes that in the process of insolvency resolution, identification, protection, and maximisation of recovery of all assets consti
Jun 226 min read


When the Insolvency and Bankruptcy Code Turns into an Instrument of Business Pressure Tactics
Introduction In certain circumstances, there is a peculiar risk in giving a hammer to a person who needs a scalpel. The Insolvency and Bankruptcy Code, 2016, intended as a surgical scalpel to help resolve financial distress issues, has repeatedly been used as a heavy hammer of commercial pressure. Recently, in a case decided in May 2026, namely Dhanlaxmi Bank Ltd. v. Mohammed Javed Sultan & Ors., the Supreme Court of India was yet again forced to trace that line which does no
Jun 227 min read


The Dead Have Influencers Too: Who Owns a Digital Personality After Death?
Introduction After Sidhu Moosewala died in 2022, several videos appeared on the Internet that seemed to show him still alive. One of the most widely reported examples of this was said to be a deepfake video, Because the video was so widely viewed many people started to ask what the law is going to do about it specifically, when an individual is treated online with technology as if they were still physically alive. Currently, the law does not explicitly answer this question in
Jun 227 min read


Deepfakes and IP: Is Personality a New Form of Property?
Introduction: The Collapse of Reality and Identity With the advent of deepfakes technology, the notion of what constitutes one’s identity in the modern world has changed dramatically. The idea that there exists a constant and reliable identity of a person in his or her appearance and personality has become questionable, since the face, voice, and other unique features of any person can be convincingly mimicked through such software, producing a deepfake video with the depicte
Jun 196 min read


Related Party Transactions: Governance and Disclosure
Introduction: Related party transactions are ordinary business arrangements with an extraordinary capacity for misuse. A company may buy goods from a promoter-controlled entity, lease office space from a director's partnership firm, or appoint a relative of a key managerial person to a position carrying financial benefit. None of this is automatically suspect. The concern begins when influence distorts judgment and value begins to move on terms that an unrelated party would n
Jun 198 min read


Painting a brand: The Legal Journey of Colour Trademarks in India
Introduction From Cadbury’s regal purple to Triffany’s robin-egg blue, colours can be used as a powerful brand identifier that go beyond aesthetics. The identification of colour brand in India is however legally complex. In India, Colour trademarks are the subset of non-conventional trademarks which also include sounds, odour, and structure. This blog explores India’s colour mark laws, emphasising on the concept of uniqueness, usefulness and competitiveness issues while incor
Jun 196 min read


The Public Policy Exception in the Enforcement of Foreign Arbitral Awards in India: a critical analysis
INTRODUCTION International commercial arbitration has become the most preferred method for resolving disputes which arise from international trade and commercial activities. The system achieves successful operation because different legal systems recognize arbitral awards as enforceable status throughout their jurisdictions. The New York Convention establishes a standardized system which permits countries in identifying and implementation of foreign arbitral awards with a few
Jun 196 min read


When Banter Met Trademark: RCB v. Uber India
Introduction Sport rivalries thrive on humor, satire and banter, but what happens when that very satire is coupled with an advertisement by a global corporation, and wherein commercial gain is involved? And at what point therefore, does humor cross into trademark disparagement. This very question came before the Delhi High Court in May 2025, when the Royal Challengers Bengaluru (RCB) sought an injunction against an advertisement by Uber India, which as alleged, played on the
Jun 184 min read


Corporate Social Responsibility Under Section 135: What every Company Needs to Know
Introduction The Corporate Social Responsibility is not only a feel-good activity that companies do on the side. In India, it is a legal requirement written into the Companies Act, 2013, and companies that meet certain financial criteria are expected to follow it seriously. Yet, despite being in force for over a decade, many business owners, finance teams, and even young professionals find the rules around CSR a bit confusing. This blog tries to break down Section 135 of the
Jun 186 min read


Appointment and Qualification of Directors
Introduction The Companies (Appointment and Qualification of Directors) Rules, 2014 supplement the Companies Act of 2013 and also prescribe the procedures, Qualifications, disclosures, and compliance requirements relating to Directors. General Definition: A director is an individual who is appointed to the Board of Directors of a company and is responsible for managing, supervising, and directing the affairs of the company. He acts as the brain and guiding force of the compan
Jun 185 min read
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