INSIGHTS

Introduction : Social media has changed the relationship between people and brands. A decade ago, brand engagement was largely driven by purchasing products through advertisements or recommendations from trusted people. Today, consumers actively participate in shaping and promoting a brand's identity through memes, digital illustrations, aesthetic edits, social media pages and other countless forms. These creative spaces, commonly referred to as fan- created brand communities

Introduction The growth of the corporation has had a profound impact on the nature of commercial and industrial activity in the present global economy. Companies have a significant impact today on jobs, commerce, public policy and even government. But, at the same time, there have been significant rise in the number of cases of corporate fraud, corruption, environmental negligence and financial scams. This has led to an important question being asked by legal systems: is a co

Introduction The advent of the internet and digital platforms has revolutionised the way that creative content is created, shared and consumed. The rise of social media platforms, streaming services, blogs, podcasts, and AI tools has paved the way for creators to connect with audiences like never before. At the same time, however, it has also led creatives to be vulnerable to mass infringement of copyright, illegal duplication, and economic exploitation. In contrast to the tr

Today, a digital image is considered a free resource in many parts of the world. You find it on the Internet, you download it, you use it. If somebody objects, maybe you take it down, but nobody really wants to take it further than that. But something fundamental has altered over the last decade. Pictures on the internet are not free. Copyright protects them. Courts will enforce copyright. Detection and enforcement mechanisms are becoming increasingly sophisticated, leading t