INSIGHTS

Introduction : Generative design software can generate scores of packaging ideas within minutes. A brand manager can ask for “a premium glucose-biscuit pack in warm yellow with child illustration” and get beautifully designed packages before lunchtime. However, these models are trained on extensive databases of images, including images of actual products placed on actual store shelves. Hence, an output generated by these models may unconsciously incorporate the very colour sc

Introduction : The digital economy is rapidly transforming from a marketplace confined to websites and e-commerce platforms into immersive virtual environments where users can purchase, sell, display and interact with digital assets. A shopper today can buy a pair of sneakers, put them on an avatar and walk that avatar through a virtual store that looks remarkably like the flagship outlet on the high street. The metaverse can be defined as interconnected virtual spaces that h