INSIGHTS

Introduction : The current food industry is not defined by culinary expertise alone, but rather by the power of brand. It might be hard for a customer to recollect all ingredients used in making a particular burger or the spices added to the signature curry, but they will remember where they bought it from. This transition from product recognition to source recognition makes trademarks not just a formal procedure in the process of doing business, but one of the most valuable

Introduction The exponential growth of India’s digital economy has redefined domain names as more than just website addresses; they have evolved into significant commercial assets intertwined with brand perception and consumer trust. The increased dependence on online platforms has led to cybersquatting and domain name disputes becoming a critical commercial and legal issue. The situation in India is especially challenging; start-ups, SMEs and local firms tend to neglect digi