INSIGHTS

Introduction : “A gesture lasts a second. A brand can last forever. For the most forward - thinking companies in the world, these two facts are no longer in conflict - they are a strategy” Imagine hearing that gentle chime when you unlock an iPhone, or seeing a superhero's fictitious cape swoosh past, or a waiter performing an elegant flourish before serving your dinner. Each of these experiences has been created with precision and engineering, is registered as a trademark, p

Introduction : Consider using social media and listening to someone who has the voice, the cadence, the style of Taylor Swift and endorsing a product that she never used or a song that she never wrote. Millions listen, share and believe it. Days later, one finds that the whole audio was created by AI, without any recording, no studio, no contract signed. So, the question is if no original Taylor Swift recording was copied, then what is being infringed? In January 2024, sexual

Introduction Today, almost every app we use has its own distinct sonic cues, whether when opening it or while using its features. In a world where digital saturation is overwhelming, tech. companies have increasingly begun using short audio cues to hook our brains with sounds that associate with their apps, and this is what has begun to define their brands. Whether it is an urgent “knock-knock” notification or the dramatic “Ta-Dum” of Netflix, digital applications have now go

Introduction From the last couple of years many organizations are rushing to get trademark prefixes such as “Green”, “Eco”, “Bio”. We have already seen these types of trademarks in many companies such as Mamaearth, Biotique, etc. which gives a sense of psychological satisfaction to the consumers that they are using the natural product and the company is inclined towards nature and putting efforts to make the environment clean and sustainable. For example, Mamaearth says every

Introduction: The Identity Economy and Its Legal Discontents In days gone by, a celebrities name, or catchphrase, or a vocal identity can be a proven source of considerable amount of brand income; therefore, in these days the legal issue of control of a public figure's identity has gained acute commercial and constitutional importance. From giving the brand of clothes or face of a film star a connection with a movie, or providing AI-generated voice of a singer, without permis