INSIGHTS

Introduction : A U.S. District Court in Wisconsin last ordered a company based in Michigan to pay $19.2 million to Harley-Davidson in April of 2018. At first glance, it sounds like a counterfeiting tale: a print-on-demand site ended up allowing people to print Bar & Shield logos on hoodies and mugs, and they were discovered. The interesting aspect of H-D U.S.A., LLC v. SunFrog, LLC is that it is not the size of the check itself. But the court came to this conclusion under a f

Introduction Imagine yourself as the brand manager of an upcoming fashion company. Over the course of years, you and your company have invested significant effort and finances into building a trademark that people recognise. And then you notice that your trademark has been hijacked: numerous listings with your logo on various online marketplaces; squatters using your brand's domain; counterfeit merchandise that cannot be distinguished from genuine products by even the trained