INSIGHTS

Introduction : The move from traditional retail stores to online retail has also seen the shift of counterfeit trade in the same way. Counterfeit items have taken on a new lease of life on the internet, appearing for sale next to genuine products on platforms including Amazon, Flipkart, Meesho, and other international online shops like AliExpress and Shein, often misguiding the consumer until their product arrives. Back in 2025, Amazon’s Truthful Shopping Experience Report in

Introduction Counterfeiting in the physical world is often identifiable through sensory cues. As you go through the crowded, underground lanes of the Palika Bazaar of New Delhi, a fake Nike sneaker gives itself away in its irregular stitching, the characteristic odor of cheap synthetic rubber, or slightly off-centered logo. However, the rise of immersive digital platforms and virtual commerce has shifted counterfeiting concerns into digital environments, where the traditional

Introduction You've probably come across a tiger logo some time before. Its image is typically printed in black ink, circled by a stamp-like seal. This particular logo is the designer Sabyasachi Mukherjee's trademark, and a lot of you have possibly bought a copy of it at a Chandni Chowk, for a very cheap price. That tiger, and the story about what happens to it in the congested lanes of Old Delhi, is a great tool to talk about intellectual property, streetwear, and the very i