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Celebrity Signatures as Intellectual Property: Recent Developments and Legal Issues
Introduction For long, a signature was seen as an element that served merely the purpose of proving identity, used to sign important documents, enter into contracts, sign checks, or write autographs. Its main purpose in legal practice was to confirm an individual's agreement or participation in any activity. Nevertheless, the development of the celebrity culture, marketing through personalities, and the increasing use of signatures for business purposes have led to a signific
3 hours ago11 min read
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