INSIGHTS

Introduction : There's a press release in the consumer brand launch world these days, too. There's a launch when the same unboxing video appears from a dozen influencers at the same time in the morning, the product sells out in the evening, and the campaign hashtag is trending at night. Speed is the essence of influencer marketing for business. Legally speaking, the goodwill accrues faster than the paperwork: before anyone even asks if the name's available, the logo is viewed