INSIGHTS

Introduction : Picture this. A marketing staff member writes a presentation for a new product launch that takes him 3 weeks to create. She uses a personal laptop, uploads drafts to a personal Google Drive folder, uses an AI writing assistant to review drafts and sends versions to colleagues for their feedback via WhatsApp. Six months later, she starts working for a competitor. Now, her previous employer claims the ownership of the presentation. But, she argues that it was don