INSIGHTS

Introduction : A name is arguably the most intimate possession of an individual, yet the law increasingly views it as a mere commodity - a brand, a licensable domain, a source of tortious dispute. Indian courts have grappled with the question of when a celebrity name ceases to be a personal appellation and becomes a commercial asset subject to trademark-style protection. The implications of this distinction touch all manner of speech and commerce, from memes to merchandise an

Introduction: The Identity Economy and Its Legal Discontents In days gone by, a celebrities name, or catchphrase, or a vocal identity can be a proven source of considerable amount of brand income; therefore, in these days the legal issue of control of a public figure's identity has gained acute commercial and constitutional importance. From giving the brand of clothes or face of a film star a connection with a movie, or providing AI-generated voice of a singer, without permis