INSIGHTS

Introduction A car where the back seat heater will only turn on if you pay the monthly fee. A smart speaker that quietly loses a feature it originally had only because the company after a year decided to take fees for that feature, the biggest example is Spotify. No new sales But the manufacturer introduced a firmware update and now the owner cannot do anything with the thing that they have purchased. This is the new way of owning hardware. Devices not sold and left alone. It