INSIGHTS

Introduction : Today, product packaging has become an integral part of brand equity in the modern haute couture, fine jewelry and high - end consumer electronics market. The contemporary luxury customer not only buys an object, but a tactile ritual. Sensory customer journey, also known as the "Starbucks Experience," is a term that has been popularized worldwide. It's meticulously designed to create the 'unboxing experience'. Luxury packaging architecture is art and commercial