INSIGHTS

Introduction : International intellectual property (IP) strategy has long been shaped by an important cognitive bias: the "default territory list" problem. The instinctive response of a company ready to take a new product from R&D to a global patent portfolio is to send the patents through a predetermined list of jurisdictions usually limited to the USA, the main European countries, and the major Asian manufacturing centres. This playbook simply focuses on filing patents as a

Introduction Intellectual property has quietly become the most valuable thing an Indian startup owns and the hardest thing to price. According to WIPO's Global Intangible Finance Tracker, global corporate intangible assets reached USD 61.9 trillion in 2023, ten times their 1996 value, with India ranking among the top twenty most intangible asset-intensive economies globally. Against this backdrop, Southeast Asian joint venture investors are increasingly looking at Indian tech