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IP Licensing as a Revenue Strategy: Analysing the Harry Potter Franchise Model Under Trade Mark and Copyright Law
Introduction If you walk into any big shop in India today you will find Harry Potter Glasses inspired by Boy Who Lived. Shop a lifestyle store and you may end up picking up a Hogwarts-themed mug. The last Harry Potter novel was published in 2007. The last movie came in 2011. The story was clearly coming to an end. But Harry Potter collectibles, stationary, eyewear, plush toys and perfumes still line the shelves in 80 countries or more. New license contracts are being negotiat
Jun 2312 min read


Beyond Visual Marks: The Rise of Non-Traditional Trademarks in the Indian IP Regime
Introduction United Breweries Limited has secured trademark protection for the distinctive “Oo la la la le o”, a distinctive jingle, associated with Kingfisher beverages. The trademark registry granted the registration to the audio signature as a sound mark with effect from January 31, 2025 and granted the certificate of registration on February 5, 2026, confirming the mark's validity for ten years. These developments come after Indian Hotels Company Limited announced that “T
Jun 227 min read
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