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From Consumer Confusion to Identity Protection: What Taylor Swift’s Trademark Strategy Reveals About Trademark Law in the Age of AI Deepfakes
Introduction : Consider using social media and listening to someone who has the voice, the cadence, the style of Taylor Swift and endorsing a product that she never used or a song that she never wrote. Millions listen, share and believe it. Days later, one finds that the whole audio was created by AI, without any recording, no studio, no contract signed. So, the question is if no original Taylor Swift recording was copied, then what is being infringed? In January 2024, sexual
Jul 2912 min read


Bona Fide Description Use versus Trademark Infringement : The Post - 2026 Judicial Approach
Introduction : Every registered trademark faces the prospect of collision with common parlance. The skin care product acquires reputation with the help of a phrase, which customers utilize to describe the intended effect of this kind of cosmetics; the website that helps in finding tickets to events registers the word “journey”; the accessory producer wants to notify the client that the valve is suitable for the leading pressure cooker brand. The Section 30 of the Trade Marks
Jul 2410 min read


IP Licensing as a Revenue Strategy: Analysing the Harry Potter Franchise Model Under Trade Mark and Copyright Law
Introduction If you walk into any big shop in India today you will find Harry Potter Glasses inspired by Boy Who Lived. Shop a lifestyle store and you may end up picking up a Hogwarts-themed mug. The last Harry Potter novel was published in 2007. The last movie came in 2011. The story was clearly coming to an end. But Harry Potter collectibles, stationary, eyewear, plush toys and perfumes still line the shelves in 80 countries or more. New license contracts are being negotiat
Jun 2312 min read


Beyond Visual Marks: The Rise of Non-Traditional Trademarks in the Indian IP Regime
Introduction United Breweries Limited has secured trademark protection for the distinctive “Oo la la la le o”, a distinctive jingle, associated with Kingfisher beverages. The trademark registry granted the registration to the audio signature as a sound mark with effect from January 31, 2025 and granted the certificate of registration on February 5, 2026, confirming the mark's validity for ten years. These developments come after Indian Hotels Company Limited announced that “T
Jun 227 min read
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