INSIGHTS

Introduction : UI/UX is not just a design, it is a product identity. It is the most important part of a “product” in the digital economy. Why? In a fintech app, trust can be gained easily but lost at the interface as it is dependent on KYC flow, clear prompts, and predictable screens are the variables in the happening of a payment or an exit. In cases of E-commerce, UI/UX has to be clear with their screening and the designs. Whether the consumer will be stuck in a browsing lo