INSIGHTS

Introduction : The deal was easy, but no one signed anything. The users clicked through, Google searched it, and publishers wrote it. Traffic went to sources; advertising money went to the eyeballs; and Google’s incredible market force was built on the premise that it was a map of the web, not a place to go. This flawed, disputed, but internally consistent agreement prevailed for about 20 years. Now, AI Overviews has come into the picture, and that deal is starting to fall ap