INSIGHTS

Introduction : For the average consumer, buying a product online involves placing a trust in two parties simultaneously: the platform on which the product is shown and the seller who is actually responsible for delivering it. For many years the law has focused more on regulating the first of these two relationships than the second. The Consumer Protection (E-Commerce) (Amendment) Rules, 2026 (the "2026 Amendment") alter this situation. The amendment was notified by the Depart