INSIGHTS

Introduction : Imagine a company that wants to bring back a TV advertisement that it ran ten years ago. However, the public still remembers that the agency finished its work long ago and the original video is sitting safely in the company’s archive. On the face of it nothing could be easier than putting it back on air. But a closer look at the ad shows the problem. The song was licensed only for a fixed period, and that period may have ended years ago. The model signed a rele

Introduction Tarot cards are no longer just a mystical tool but they have become a whole new industry of wellness and creativity. Just on a single social media platform, on a regular basis, we see a lot of creators from India become Tarot readers, this tarot reader economy then becomes businesses, communities with loyal followings and customers. The readers of Tarot cards and the community they have feel a sense of belongingness, beyond it just being a commercial means of inc