INSIGHTS

Introduction : Consider a Company that brings in a photographer and videographer for its yearly conference, has a licensed band play in the evening and later uses the footage for a recruitment video, regional advertisement and investor presentation. Each step seems to be a habit. But each raises a question that is rarely answered in writing at the time: who owns the content, who let the music in, who agreed to the later uses ? Rarely is the answer a single one. The content o

Introduction A first-time user's experience with a software-as-a-service app isn't limited to using a product they configure. What they experience is a curated design journey - a carefully contemplated experience. This experience is the onboarding journey, and for many SaaS companies, it can be a key differentiator. But brand equity has been developed by companies like Duolingo, Notion, and Slack, not only through the functionality of the product, but the unique feeling one g