INSIGHTS

Introduction : The digital economy is rapidly transforming from a marketplace confined to websites and e-commerce platforms into immersive virtual environments where users can purchase, sell, display and interact with digital assets. A shopper today can buy a pair of sneakers, put them on an avatar and walk that avatar through a virtual store that looks remarkably like the flagship outlet on the high street. The metaverse can be defined as interconnected virtual spaces that h

Introduction Sport rivalries thrive on humor, satire and banter, but what happens when that very satire is coupled with an advertisement by a global corporation, and wherein commercial gain is involved? And at what point therefore, does humor cross into trademark disparagement. This very question came before the Delhi High Court in May 2025, when the Royal Challengers Bengaluru (RCB) sought an injunction against an advertisement by Uber India, which as alleged, played on the