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AI Generated Synthetic Content Rules In India : What Brands Must Now Do
Introduction : On 10 February 2026, the Ministry of Electronics and Information Technology (MeitY) announced the Information Technology (Intermediates Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, which introduce a new category - ‘Synthetically Generated Information’ (SGI), effective from 20 February 2026. No law in India, for the first time, explicitly classifies AI generated and AI altered AVC as a separate compliance category that imposes unique due dili
5 hours ago7 min read
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