INSIGHTS

Introduction Today, almost every app we use has its own distinct sonic cues, whether when opening it or while using its features. In a world where digital saturation is overwhelming, tech. companies have increasingly begun using short audio cues to hook our brains with sounds that associate with their apps, and this is what has begun to define their brands. Whether it is an urgent “knock-knock” notification or the dramatic “Ta-Dum” of Netflix, digital applications have now go

Introduction: The market for digital collectibles has quietly outlasted the frenzy that briefly surrounded it. When NFT prices collapsed and the speculation cooled, many commentators were quick to call the entire space a failed experiment. That conclusion misses something important. Digital collectibles, limited-edition digital art, in-game assets, virtual trading cards, branded merchandise existing only online have continued to be bought, sold, and commercially exploited.

Introduction In the past few years, trademark law in India has seen considerable transformations due to the advancements in technology, increase in online business, and globalization. The current status of trademark registration in India is such that it has become more evidence-intensive and technology-oriented. Also, Indian Trade Marks Registry applies a stricter examination process while evaluating trademark applications which is inline with India's efforts towards building

Introduction Imagine yourself as the brand manager of an upcoming fashion company. Over the course of years, you and your company have invested significant effort and finances into building a trademark that people recognise. And then you notice that your trademark has been hijacked: numerous listings with your logo on various online marketplaces; squatters using your brand's domain; counterfeit merchandise that cannot be distinguished from genuine products by even the trained

Introduction From Black and White to Technicolour; Gramophone to Streaming Music on Apps ; Technology has always played an important role in the entertainment industry and has changed the way we create,consume & distribute content. Now, with Artificial Intelligence, technology has a profound impact on creativity and communication across the globe and has brought a new life to movies, music & other media. However, it’s not all sunshine and roses. The emergence of AI Generated

Introduction For long, a signature was seen as an element that served merely the purpose of proving identity, used to sign important documents, enter into contracts, sign checks, or write autographs. Its main purpose in legal practice was to confirm an individual's agreement or participation in any activity. Nevertheless, the development of the celebrity culture, marketing through personalities, and the increasing use of signatures for business purposes have led to a signific

Introduction An acquisition agreement is a contract that sets out the terms and conditions under which one company acquires another. It clearly defines what is to be acquired, the purchase price, and the allocation of risk between the buyer and the seller. Thus, it is a document that deals with assets, liabilities, and obligations, and this contract is essential for precision, as it eliminates ambiguities by defining every detail. An acquisition agreement can be of different

Introduction The contemporary restaurant offers more than just food. Exposed Edison bulbs, reclaimed-wood communal tables, a peculiar shade of teal on the walls, and a signature playlist, the choreography of an open kitchen, and others are all deliberately designed to invoke a familiar “feel” that is associated with one brand, before customers taste a dish. With experiential branding being the focus of the hospitality commerce, a tricky legal issue arises, one which is perhap

Introduction Using A.I. tools as part of the employees' day-to-day functions have significantly changed how employees develop/create, draft/design, & deliver their work product(s). We see this change through junior associates directly using ChatGpt to create legal memos; engineers directly using GitHub Copilot to write code; and marketing professionals directly using A.I. image generators to create visual images for marketing campaigns. Henceforth, between using A.I. tools to

Introduction Over the past decade, Artificial Intelligence (AI) has redefined human technology interaction and driven significant advancements across sectors such as healthcare, transportation, education, finance and more. With its rapid growth across various industries, AI has addressed complex real-world challenges through data-driven insights and automation. Further expanding its capabilities and gaining worldwide recognition. However, with its rapid expansion, AI has simu

Introduction Among the various borrowing options available, debentures remain one of the most reliable, flexible, and cost-effective methods of raising long-term finance. Debentures enable companies to mobilize substantial funds without diluting the ownership or management control of existing shareholders. Consequently, they are widely used by private companies, public companies, infrastructure companies, manufacturing entities, and listed companies. The issue of debentures i

Introduction The eagerness to start one’s own business has become a trend. Every other “social media influencer” has started their own business, be it makeup, healthcare, etc., which has resulted in a rise of new start-ups in the global diaspora. Looking keenly at the Indian market, one can see the evident rise in start-ups, which require funds to keep functioning. In this case “angel investors” come into play, or as they are formally called, Venture Capital Investors. Ventur