INSIGHTS

Introduction : There's a press release in the consumer brand launch world these days, too. There's a launch when the same unboxing video appears from a dozen influencers at the same time in the morning, the product sells out in the evening, and the campaign hashtag is trending at night. Speed is the essence of influencer marketing for business. Legally speaking, the goodwill accrues faster than the paperwork: before anyone even asks if the name's available, the logo is viewed

Introduction A Trade Mark, in simple terms, is a unique symbol or sign or logo or phrase that serves as a brand identifier, enabling consumers to recognise a specific source. An influencer, on the other hand, is a “Human Brand”, basically a public figure who has created trust and a vast following over social media, and holds the power to influence the buying behaviour of the audience. The Trademark and the Influencer are connected through the concept of Personal Branding. T