INSIGHTS

Introduction A Trade Mark, in simple terms, is a unique symbol or sign or logo or phrase that serves as a brand identifier, enabling consumers to recognise a specific source. An influencer, on the other hand, is a “Human Brand”, basically a public figure who has created trust and a vast following over social media, and holds the power to influence the buying behaviour of the audience. The Trademark and the Influencer are connected through the concept of Personal Branding. T