When Domain Names Become Trademarks: Brands, Cybersquatting and the Law Catching Up

Introduction : There is a peculiar relationship between trademark law and domain names. Trademark laws were built for a physical world of labels, packaging and shop frontages. On the other hand, a domain name is a human readable numeric IP address within ICANN’s domain name system. However, when a consumer types a bank’s name, for instance, in a browser address bar, they are placing exactly the kind of source identifying trust in that string of characters that trademark law has spent two...