Unlocking Market Trust: Certification & Collective Marks under India’s Trademark Act

Introduction Indian markets are facing a meaning plethora of options in every product category and service. Trust building is a major problem faced by all businesses as trust is an unevenly forged commodity. Besides, the classical trademark serves the primary function of identifying the source; there are two supplementary devices in the Indian trademark regime in the shape of certification marks and collective marks, which carry further connotative dimensions regarding quality and standard of...