Understanding the Personality Rights with Jaikishan Kakubhai Saraf Alias Jackie Shroff V. The Peppy Store & Ors Case.

In the evolving world of AI and digitalization, where content creation on various platforms such as YouTube remains a source of entertainment and also a source of livelihood for the creators, Can personality rights of the celebrities be a threat to their creation or is it protected under the constitutional provisions? These questions along with the interplay of personality rights, right to privacy, and the constitutional provisions have been discussed below along with the opinion of the...