Unauthorised Use of Match Highlights on Social Media: Copyright Challenges and Fair Dealing in Sports Broadcasting

Introduction Sports is not left behind in the intellectual property law, especially in the digital age where sporting content can be consumed, shared, and discussed like any other form of content in a digital environment. The emergence of social media as a communication tool, including Instagram and Youtube, has altered the way broadcasters deliver sporting events in that fans can upload and share the highlights of matches in real-time to the rest of the world. What was once an event during a...