Trademarks Mark More Than Trade Now

Introduction The classical function of trademark law was to identify the source of each good or service in the market. Trademarks were meant to help consumers distinguish between similar ones. As per its definition, a trademark is a “ distinctive mark capable of graphical representation, which is used in commerce and is distinguishable from other marks in the market ” [1] . However, of late, trademarks have come to symbolise status, social affiliation, and personality [2] . This blog argues...