Trademark Treatment in IBC 2016: How Brands Are Handled in CIRP and Liquidation Proceedings

Introduction What is a brand? For a business, it is everything. A trademark is no longer just a logo or a name, but it is an identity of a business, it is a representation of the identity, trust, and customer loyalty and a substantial commercial value. Sometimes in this world, brand recognition often surpasses physical assets in terms of monetary value, and therefore, the fate of trademarks during insolvency has become a critical issue in the legal and business circles. The Insolvency and...