Trademark Registration for Startups: Why Early Protection Matters

Introduction The notion of brand protection as an afterthought may severely damage both the legal and business potential of the start-up. Founders can explain their decision not to register trademarks immediately, but to allocate their time and resources to other aspects they view as more important in short-term ventures, including product development, fundraising, and market entry. Prima facie, a trademark is a name or logo. More abstractly and business valuably, a trademark is consumer...