Trademark Protection for Startups in India: Clearance Strategy Before Launch

Introduction : If you are in this modern world with startups, a brand is the most valuable asset of a startup. Memorable names, logos, tag lines and digital identities have become commonplace in the startup world for establishing consumer recognition and market presence. However, a lot of startups invest in marketing and product launch without giving trademark clearance or legal due diligence. This negligence often becomes the cause of trademark conflicts, the re-branding expenses,...