Trademark Infringement in E-Commerce in India: Challenges in Digital Era

Introduction India has witnessed exponential growth in e-commerce and online market place in the last few years. Customers are now able to have a totally different and new shopping experience, as the E-Commerce system makes it easy for consumers to trade goods and services with the help of technology, pricing, attractive discounts, and fast delivery and that too on their fingertips through smartphones. But all these facilities also invite counterfeiters to utilise the online market and...